Duration: 1 day
We have moved from the era where buying a product was just as mundane and ritualistic as brushing your teeth. Buying is now a full-on experience, which finally results in the purchasing of a product. This is where sensory branding comes in. Companies are trying to turn their brand from a two-dimensional one to a five-dimensional one. What this statement means is that marketers and companies that employ them have realized that the more of the senses they integrate into their brand DNA, the more their brand will become memorable and favorable in the consumer’s mind by exploiting the full powers of those senses.